In more depth then and ignoring the title (which is probably best) the Orangebox brief requires us to:
- Form a collective (possibly compete with the Borg)
- Decide on a company ethos, identity and key values
- Bring biophilic principles to bear on redesigning a work or leisure environment
So first to the collective: The members of the team are 7of9, Natalie, Jade, Viola, Gemma and of course myself. Together we make up the commercial giant that is Pentagon Design. The skills we bring to the group are photography, video, fashion, design, illustration and of course architecture and interior design. Ok, maybe not the last two but how hard can it be, right?
Together we work in a fairly loose, collaborative way with no clear leader and this does of course have the danger of freeloaders. Fortunately through drawing up tasks and putting our names together we are taking responsibilities and can see who is doing what and this method is working well for us. While there is no leader per se, when needed Natalie takes point and does an exemplary job of it. More specific key values and identity will come across on the website.
So biophilia, what’s that all about? Happily it doesn’t refer to Gwyneth Paltrow and her jade eggs. There will be a separate post going into more depth about what biophilic design is but in short it is all about healthy, eco friendly environments.
Lastly, as Orangebox works with Novaglaze, there is a need to consider the use of glass and items laminated therein, in the design that we come up with.